What Does It Cost?
Custom web design is a professional business service. Like many professional services, the cost can vary widely, depending on the level of service you require.
At one end, large firms might pay several million dollars for a website upgrade. At the other end, some small business startups may be content with website design services that are free, or almost free.
At Widgeon Web Design, we want to provide the level of service that's appropriate to your business requirements. When you call to get a quote, please be sure to let us know what your business requirements are. We will use this information to put together a package offering just for you.
Generally, some of the website features you might expect to find within a few general price ranges are listed below. Based on professional experience and extensive research, we are confident that these prices are indicative of current industry trends.
Web Design: The Range Above $5,000
Projects in this range are likely to include complex custom programming, robust design options (such as unique custom graphics created for each individual page), extensive marketing services, or a large amount of custom content authoring and Search Engine Optimization (SEO) services, on top of the features included in the two to five thousand range.
If you're like the majority of our small business clients, then you do not need your new website to interface with your existing Enterprise Resource Management System. Suffice to say that there is no ceiling on what a website can cost. More importantly for you, it's entirely possible to get a fantastic website for a reasonable price that you can afford.
Web Design: The Two to Five Thousand Dollar Range
Generally, the price range from $2,000 to $5,000 is the current going rate for a basic Content Management System (CMS) based website with a high quality custom layout design, or extensive work on a template-based website. Depending on the details, package deals in this price range might also include options such as a custom logo design and related branding; the installation and customization of an e-commerce system; a photo gallery or blog; or a certain amount of content authoring and site optimization to increase search traffic.
To find out what your specific project might cost, ask for a custom quote today!
Web Design: The Five Hundred to Two Thousand Dollar Price Range
If you have budgeted less than $2,000 for your website design project, then you are not alone. There is no need to fear! Widgeon Web Design can tailor solutions to suit our business partners in a variety of price brackets.
One way to minimize your total cost for a website design project is to have your designer customize a website template or a "theme" for your CMS. In this manner, you can get a professional-looking website without the cost of custom design services. This allows your designer to focus on putting it all together with your content and SEO. You get a quality website for a commodity price.
Packages at the upper end of this price range might even include custom layout design, with the understanding that concepts, revisions, and features must be kept to a minimum in order to stay within the target budget.
Web Design: Below Five Hundred Dollars
This price range gets into piecemeal work: content updates or minor changes to an existing website. We are happy to take on this type of work if this is what you need done.
If you need a complete new website, and you have budgeted less than $500 for your website design project, then we highly recommend that you begin by reading Jesse Smith's blog post on how to build a website for free (or almost free). The article contains a number of tips and pointers for low-budget website design, including options that do not require you to learn any coding languages or other technical skills.
"But wait," you say. "Didn't I see a sidebar ad on Google, where somebody was offering complete custom websites for only a couple hundred dollars?" Sure, people will say all sorts of things to get you to call; but we find it extremely unlikely that anyone will actually come through with a high-quality, custom designed website at that price point.
If you're interested, you can read a detailed overview of our low-end competitors' deceptive pricing strategies and corner-cutting business practices. This article may help you to understand why a complete, professionally designed, custom website costs more than five hundred dollars.
If you require a complete new website, and if a minimal cost is a critical aspect of for your website design project, then you will probably end up doing a portion of the website creation yourself. We're happy to provide you with links to instructions on how to build a website yourself for now. When your business has grown to the point where you're ready to upgrade, give us a call!
Questions?
When you are ready to get started on your website design project, ask for a custom quote for your specific project. Or if you would like more information about website design, then please don't hesitate to contact us. We're happy to come up with solutions that are tailored to your unique business requirements. We look forward to hearing from you!
