Business Cards
Business cards are a ubiquitous marketing tool. Their obviousness belies their importance, for your business card makes a statement about you and your business. A business card may be the item that gets retained by an important contact and allows them to follow up with you after time has passed. A well-designed business card demonstrates your professionalism. Hand your business card to prospects and clients when you meet them. Include a business card in letters that you send to your business partners. Leave a stack of business cards at the front desk of your office so that visitors can help themselves. Your business card is a physical piece of marketing magic that people can take with them, reminding them of you at a time in the future, providing them tactile interaction with a tangible representation of your company.
At Widgeon Web Design, we take business cards seriously, because they are so important to our clients. If you are purchasing website design and/or logo design services, business card design services are available at a bundled rate. As a convenience, we can get your business cards printed for you. If you prefer to shop around for the lowest printing price, we're happy to supply you with the print-ready files. Your business cards are designed to your exacting specifications and printed the way you want them.
There are several factors to keep in mind when designing a business card. Standard graphic design concepts apply, relating to layout, alignment, negative space, and typography, as well as the use of contrasting colors. Because the piece is small, it should be concise, communicating your message briefly. Trying to pack too much information onto your business card can lead to a crowded appearance that is difficult to read. Additionally, as a marketing representation of your brand, your business card should be the quintessential representation of your brand, utilizing your corporate logo, your brand colors, your company typeface, and any slogan or message that goes along with your brand. Often a business card is designed to match or complement other marketing materials such as a website or brochure. Various steps may be taken to make your business card stand out or make a statement about your business: for example, it could be printed on recycled stock, glossy stock, or high-quality linen stock; it could be printed a basic black on white, a simple contrasting two colors, or a glowing full color design; it might be foil embossed, or printed with rounded corners. Some printing options may cost a little extra, but they also pack an extra punch by commanding the attention of your prospects.
Ask Widgeon Web Design to create the business card design that is right for your business. Contact us today.
